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Think · Research & Intelligence

Evidence you can act on.

A practical research and market-intelligence partner — from desk research and customer insight to field data collection, mystery shopping and audits.

Field researchers with tablets interviewing a shop owner

Who it's for

  • Financial institutions
  • Fintechs
  • Development partners
  • Corporates
  • Academic & policy teams

The challenge

Sound familiar?

The problems we are typically asked to solve.

  • 01Big decisions being made on assumptions rather than evidence
  • 02Little reliable data on customers, agents or markets
  • 03Needing field evidence from hard-to-reach locations
  • 04Not knowing how your service performs at the point of sale
  • 05Research reports that never turn into decisions

How Upswing helps

What we do.

Corporate & Market Research

  • Corporate Research
  • Market Research
  • Industry Research
  • Market Intelligence

Sector Research

  • Agency Banking Research
  • Financial Inclusion Research
  • Academic Research

Customer Research

  • Customer Research
  • Mystery Shopping
  • Customer & Market Audits

Field Research & Data

  • Field Research
  • Data Collection

What we can deliver

Practical outputs, not shelf reports.

  • Market and industry reports
  • Customer insight studies
  • Field survey data sets
  • Mystery shopping findings
  • Audit reports
  • Executive briefings

How we work

Define the question → Design the research → Gather evidence → Analyse findings → Deliver intelligence

  1. 1

    Define the question

    Agree the decision the research must inform.

  2. 2

    Design the research

    Choose methods, samples and tools.

  3. 3

    Gather evidence

    Desk, field and digital data collection.

  4. 4

    Analyse findings

    Turn data into clear, tested insight.

  5. 5

    Deliver intelligence

    Actionable recommendations, not just charts.

Why Upswing

Practical expertise. Real results.

  • Practitioner-led

    We understand the theory — and the reality of execution.

  • Research-driven

    We turn information into useful business intelligence.

  • Commercial

    We focus on outcomes, opportunities and measurable value.

  • Technology-enabled

    We use technology and AI to improve how businesses operate.

  • Execution-focused

    We help move ideas from strategy into action.

Research & Intelligence

What do you need to know?